Hi, I’m Kadi Lee—

From Hawaiʻi, now based between Ojai and Los Angeles, California

Before design I spent over a decade in the entertainment industry solving fast-moving, behind-the-scenes problems. I built systems under pressure, adapted on the fly, and made sure every detail held up when it counted. You can read more about that in my Catfish the TV Show case study

These days, I bring that same mindset into digital products—balancing creative exploration with technical thinking. I love designing end-to-end experiences that feel intuitive, and I also enjoy getting deep into the details: fixing messy flows, simplifying complex systems, and making sure everything actually works.

Great design isn’t just about how things look—it’s about how naturally they fit into people’s lives. I’m especially drawn to SaaS tools, AI products, and internal systems—products built with care, clarity, and a strong ethical foundation.